In order to reach a bigger scope of population and get a larger sample, we’ll have to use quantitative research method.
To validate the hypothesis that we already have from qualitative method, we can use them as well for quantitative method and determine the total number of sample that represents of one population.
How? We need respondents that fit with our research purpose, and determine the sample.
For B2C business segment, we can use Slovin approach. Watch this video longer if you wish to simplify your market validation survey! Wait no longer, because one step ahead of a curve is a plus point.